Design and Postmodernity
“Postmodernity is everywhere, from literature, design and philosophy, to MTV, ice-cream and underwear” – Michael J Dear and Steven Flusty
Spaces of Postmoderism
2003
-ities and –isms
-ities describe the value system, that ideology
-isms are the qualities associated with those ideas.
Post modernity: the state or ideaology of being postmodern
Postmodernism: The associations of being postmodern
Value systems provide societal, cultural, and economic meaning
Design features of Post WWII
Shows innovation and technologically based design
HfG – Rotary Slide projector - 1963
- electric shaver - 1961
Levitown – thousands of houses in rows, nature suppressed
- Depressed housewives, “is this all?”
- Lack of public facilities
Postmodernism about choice, feminism about choice
Those disabled, different race, religion, all fitted into woman’s lib, global awareness. Woman’s lib postmoderist
Richard Hamilton – “Just What Is It That Makes Today’s Homes So Different, SO Appealing.”
- Collage, 1956, Tate, London
Abstract Expresionism
De Kooning’s Untitled XXIII, 1977
Shifano, Mario Coca Cola, 1972
70’s CRAZY design man.
3-Legged Arne Jacobsen Ant Chair, 1952.
Form moulded Plastic
1970’s Apollo design. Looks like a space helmet :/
1962 Oldenburg Cloth Hamburger
1967 Inflatable Blow Chair
1968 Bean bag chair
1981 Carlton cabinet – Ettore Sottsass
1969 Portable red typewriter – Olivetti
1970 Nefertiti desk
1985 Tartar Table
Paris – Student Uprising
Mechanical Calculator
Slide Rule
Apple Computer
WWW – 1993
Semiotics
Structuralism
Sign
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Signified———————Signifier
Gaston Bachelard
The Poetics of Space 1958
Underlies the rationalism of the imagination
Phenomenology, the experience of space, includes the poetic notion.
Basement: Dark, damp frightening
Attic: Light, mysterious, discovering of secrets
Difference between horizontal and vertical
Jean-Francois Lyotard 1925-1998
The Postmodern Condition: A Report on Knowledge
Knowledge has become ‘splintered’ into fragments.
The synthesis of a small narrative, the telling of events.
- Discourse opens without pre-conditions, no rules or conditions…
Postmodern narrative is situational, provisional, temporary, with no claim to universality, truth or reason.
Science legitimates itself for reasons which assume a unified, progressive, universal total truth…
But none of these are so…
Bias and distortion have changed blah blah blahfgdfsjkghdfg
Frederick Jameson 1934
Postmodernism, or the Cultural Logic of Late Capitalism, 1991
Postmodern war (Vietnam) created a postmodern culture of alienation and disorientation. High-tech fantasies are morally questionable.
Jean Baudrillard 1929-2007
Simulcra and Simulation 1988
Values of commoditities as a philosophy of culture
-Functional value of an object (eg pen)